I don’t think that we humans think about logos as much as I thought we did. It seems so cheesy, but when you think about it closely, we humans really identify with logos. Some visible examples in technology are Apple, Tux the Penguin from Linux, and a few others. I’m sure you could think of many more logos.
Anyways, here are two interesting links (I’m sure there are a great deal more on the web)!
In retrospect (and yes, everything seems pretty obvious in retrospect), I think that it should not have been a surprise that logos do say a surprising amount about the company. They are the first thing that we associate with a company, we humans being visual learners at times.
Without further ado, here is my logo (click for full resolution):
Anyways, I paid for a custom design and I felt it was worth the expense. A big thanks goes to SRISHET123 for designing my logo.
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I choose my logo because I wanted to keep the idea of a social gadfly. It is the idea of someone that thinks and that pushes ideas that are not conventional. Often said ideas are not well received, even if they are factually accurate. Anyways, if you read the Wikipedia link (and yes, I know Wikipedia is not a good academic source, but in this case, it will do), in the trial for his life, the great thinker Socrates noted that suppressing dissent is more dangerous for the society than for the person that made the dissent. I am reminded of this quote:
“Lies are often much more plausible, more appealing to reason, than reality, since the liar has the great advantage of knowing beforehand what the audience wishes or expects to hear.”
– Hannah Arendt
It is a disturbing quote. Yet if you look throughout history, it’s also a very accurate quote. I actually asked for a revision of the original logo to put an orange brain on top to symbolize thinking. I had thought about putting a fly in the rear, but I think that it would have detracted. Dissents are not trying to raise up dissent for the sake of argument, but because they want to make their society a better place.
I have been wondering too about the way that our society has gone. I think that in many ways, we are far from perfect.
In the comments below, I’m interested in hearing your thoughts on:
- What do you think of logos?
- Are they cheesy or actually thought provoking and something you can identify with?
- What did you do for your personal branding or a company that you worked for?
- What do you think about my logo?
- Have you ever been affected by a logo change (either positively or negatively)?
Thanks for reading and as always, happy commenting!